Notes from the Stage: Groceryshop 2025

At Groceryshop 2025, we shared something big:
Rewards Media Networks powered by Kalder | Turn Rewards into Revenue.
The intersection of rewards and retail media — and a new way for grocers to turn their loyalty programs into full-scale revenue engines.

Here’s the truth:
Top 1% brands don’t just “run” loyalty.
They sell it — like airlines sell miles.
As an asset. As media. As margin.
But historically, this has taken 200+ engineers, legal reviews, and complex fintech stacks.

That left 99% of brands behind — stuck running rewards like a discount line item. That’s what we’re changing at Kalder.

We built an embeddable partner rewards platform:
• 35,000+ merchant offers
• Card-linking, receipt upload, affiliate tracking in one
• Plug-and-play map iframe and SDK under your own brand.

The result? Loyalty becomes → Revenue. Incremental Spend. Data.
For every 100K active members → projected $2.1M+ in new revenue.
up to 3x incremental spend from reward earners.
Millions in 1st-party shopper spending data.

And grocery is the killer vertical.
Why?
Because it already has what others are chasing:
• High-frequency and core spend
• Built-in reward chasing behavior
• Millions of customers trained to "clip coupons"

It wasn’t just sharing this vision — it was hearing from leaders ready to bring it to life: From embedding gas offers across the nation and local restaurants to adding travel and national partners — all powered by Kalder.